Kentucky Fried Derby
The Run for the Roses will now be the Run for the Tacos. The Kentucky Derby has announced that Yum! Brands (which owns Taco Bell, Pizza Hut, KFC, Long John Silvers, and A&W Restaurants) will be a...
View Articlewelcome to the jungle
It’s bad enough when you mess up your own publicity stunt and damage your own brand. It’s worse when you drag someone else into it. While last week’s Dr Pepper fiasco hurt the beverage maker, Axl Rose...
View Articlechristine is not jared
Way back in the “early oughts”, Pepsico / Tricon (now known as Yum!) employed Jason “george costanza” Alexander to make the pitch that Kentucky FRIED Chicken was diet food. It was attacked as a stupid...
View Articlethe old spice guy walks into taco bell and gets burned
Consumers attack brands enough. Why get into a spiff with another brand? The post the old spice guy walks into taco bell and gets burned appeared first on Chris Houchens.
View Articletaco bell routine republic goes up against mcdonalds
This “Routine Republic” ad campaign by Deutsch for Taco Bell is amazing. Ad types love it because they love dystopian ads reminiscent of the ad they all worship. But the Taco Bell ad actually works...
View ArticleDo one thing and do it well
Do one thing and do it well. It works great for plucky start-ups and companies old enough to know it’s the only way. It’s the companies in the middle that start reaching for everything and abandoning...
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